As online shopping grows, so does customer concern for digital privacy. It’s important to understand how your customers think about their privacy in order to protect their data and build their trust in your brand.
Consumers don't want to share their data - and they'll act to protect it.
Your customers are concerned about hacking and cyberattacks, or anything that could compromise their digital privacy. If they don't feel safe on your site, they may outright refuse to share their data and go to a competitor with better protection.
Consumers want control over what they share and what happens to that information.
Online shoppers expect businesses to protect any data they choose to share and make purchase decisions based on a company’s cybersecurity measures.
Consumers are worried about their personal information in the hands of AI.
When companies collect data and use AI to select personalized results or sales representatives, it can leave shoppers unsettled and looking for different solutions.