There was a lot to learn from consumers in 2021. We’ve pulled together some insights and stats to give you a better idea of where we think the retail landscape is headed.
This year has made waves in how, when, and where consumers are shopping. As the new year approaches, these resources from eMarketer and USA Today may help you capitalize on these shifts in 2022.
2021 Retail Wrapped
Online sales are still rising. According to eMarketer, ecommerce is likely to rise and make up 22.7% of all retail sales by 2025.
Emerging Tech in Retail
Providing consumers with more digital tools and resources gives them more confidence while shopping and helps drive higher conversion rates. According to USA Today, furniture shopping dominates the augmented reality (AR) landscape at 60% and sees conversion rates increase by 40% for companies using AR technology.
More In-Depth Marketing Insights
Like what you read in The Scope but want more? Visit our Icon blog to read in-depth analyses from our in-house experts.
